INTRODUCING THE PURPOSE KIT
Worn with pride
While representing Seattle, Purpose features a bold geometric pattern inspired by the landscape surrounding OL Reign in the Pacific Northwest. The variation in pattern throughout the jersey originated out of a desire to visually represent the peaks of the mountain ranges surrounding the Seattle area as they meet the waves of the Puget Sound. To break through the limitation of fixed and preconceived design concepts, the pattern was reconstructed, creating something new and uncovering movement that more greatly expresses the impact of the club.
The kit
The kit design is adorned with a red vertical stripe on both sides and around the sleeve of each side. A ChromaFlex OL Reign badge sits adjacent to the iconic Nike swoosh in red, tying together the different elements that make up the jersey. The inner neck panel features the word “BOLD” as OL Reign always strives to be bold, on and off the field, using our impact and voices to make a positive change in our community.
At its core, this jersey is meant to convey the pride OL Reign feels in the community that the team plays in and for. Aligning with OL Reign’s mission and values, this jersey and its standout design symbolizes our bold mindset and dedication to advocating for our community when it comes to sustainability, social justice and the empowerment of women.
bold
This new kit showcases the pride that this organization holds for playing in Seattle. It expresses the proudness that players and staff have to work in an organization that so keenly respects our community. We are an organization that is proud to play for our state, for our community and for OL Reign. We are proud to do right by the nature and animals that surround our team, and we are proud to celebrate all the cultures that make up our community. We want to inspire our community but also make it clear that we are inspired by our community.
OL Reign will keep Honor as its secondary jersey for the 2023 season. The kit was designed to honor a decade of Reign excellence and world-class soccer, along with the players who have helped to develop OL Reign into the club it is over the last ten years. The body of the kit is solid white, with a red and blue stripe down the front of the kit that features the names of Reign players who have represented the team since its inaugural season in 2013.